1. The 5 elements of a high-converting landing page
The most successful landing pages include:
- Strong, contextual images including a hero shot
- A selling value proposition in the form of a headline and sub-headline
- Communicate the unique selling point of your page
- Have an obvious relationship to the ad or email that was clicked
- A singular and focused call to action
- Two foundational principles:
- Customers’ awareness dictates page length
- The warmer your lead is, the less copy you need on your page, and vice versa.
- Start with your conversion goal and work backwards
- Make sure that the features and benefits you include are tied directly to the action you want your visitors to take.
- Customers’ awareness dictates page length
- Clearly outline features and benefits of your offer or service
- Social proof or testimonials supporting your claims
- They exist to:
- Ensure visitors they’re making a wise choice choosing your brand over others
- Reinforce your great product or service, and
- Increase the desire people have for your offering
- Social media buttons can go on your confirmation or thank you pages, but it’s best to keep them off your landing pages as they distract folks away from your call to action. You don’t want people sharing your page via Twitter, then getting caught up in the latest trending topic. You want them on your page converting!
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